One of the beauties of a website is its flexible nature. As your business grows or some services take prominence over others, you can easily change your website – add a page, update some content, reorganize a menu – to make sure you are meeting your audience’s needs. To best take advantage of that flexibility, you need to know what is working well on your site, where your audience is clicking and how they are accessing your site. Kws Development have a variety of tools at our disposal that can tell us precisely what is happening on your website, social media, or with your email marketing campaigns. We can use those tools to tell you where people are clicking on your site, how long they stay on pages and what the most popular pages are. Services such as Google Analytics give us valuable insight into your online marketing efforts, site traffic and search engine optimization. There is a lot of data available, so much data in fact that many businesses or marketing managers find it overwhelming. This is where Kws Development can help.